I get my best ideas while taking showers or taking walks.
If you feel you don’t get enough great ideas, start taking showers. People around you will appreciate it for other reasons as well. And take walks too. Exercise you know.
However, contrary to what you may have assumed — not all my ideas are pure gold. Most of my ideas crash and burn before anybody even finds out. And you should be thankful.
Misremembering a common phrase you be tempted to encouragingly say: “There’s no such thing as a stupid idea!” That would be before you heard some of mine, in which case you’d have to concede: “yeah, except those.”
However, I hope you will agree that a good amount of ideas coming out of my mouth or keyboard seem reasonable. So how does that happen? What’s my secret? What’s my process? And how could you appear (although, obviously, never be) just as smart?
Let’s use this very article as a case study. It’s a bit meta, but we like meta.
As often happens, after dropping the kids at school this morning I took a detour home through a local park. A bit of exercise.
As I walked waiting for inspiration to kick in, I slowly started to accept that this week finally the inevitable had happened: I had zero inspiration for something to write about. It had to happen some day, that time had finally come.
Then, all of a sudden something hit me.
This topic had come up a few times over the past weeks chatting with people. How does one balance encouraging people to come up with creative ideas, but also not wasting too much time on ones that deep inside you know are... not going anywhere.
This could make a good topic for Zef+, no? Good idea? 🤷
So how would I find out?
Let’s follow The 6 Step Plan™️.
Step 1: what problem does this solve?
Other than “I need a topic to write about.” What am I hoping to achieve writing about this topic? What’s the goal? Pure entertainment? Some good padding for dad jokes? No, while some level of entertainment is desirable (I have to find ways to get people to keep reading 1k-2k word pieces, and I found humor makes it bearable). People ideally get some value out of it as well. Helping people to figure out if their ideas are good or bad is likely something more people struggle with.
Alright, I’m convinced. This may be worth pursuing.
Step 2: is this a new idea, or has it already been done, or tried and failed?
Of course we’re all uniquely brilliant and creative, occasionally. But most of the time we’re really not.
This is where we could start doing some research. We may Bing our idea. We may think of other places where similar issues may have arisen and see if they found solutions. If it didn’t apply or work there, does that mean it also won’t work in our particular context or are there differences that may make it work here? Or perhaps, this failed ten years ago, but things are different enough now to try again.
I decided to skip this step.
The reason: opportunity cost. I cannot be spending days researching and writing. I have a “job.” Every hour I spend researching, I will not be able to spend on other stuff (like approving expenses). Rather than thinking, developing, scrutinizing, researching I could just do it and see what happens. Worst case would be some wasted hours. Although, with a potentially large audience, I could drag you along in this waste as well — so there’s still the question if I should hit “Send” on this one.
If you’re reading this, it means one of two things: I think it may provide value, or I just don’t value your time very much.
This may not apply to your idea. If your idea takes more than a few hours to implement, perhaps days, weeks, months or even years — it’ll be worth doing some research, and likely finding out that “yeah, people been there, done that, gotten the t-shirt. It doesn’t work, and now I understand why.” And that’ll be that.
Step 3: what are the critical unknowns?
Usually ideas have a few key unknowns. Some we’ll not know about and will find later, but some we can identify upfront. Can we, in our mind, figure out what those critical unknowns are? And if it’s an idea that involves some code, can we perhaps just prototype super minimal versions of those critical unknowns to see if we can make them work? In other words: what’s the minimum amount of work we can do to detect and remove obvious blockers?
In this article, I knew I’d have to come up with some list of steps. Honestly, I had never thought to deeply about this topic at all. Could I come up with at least a few steps that seem reasonable and not too obvious? I got to three so far, so I’ll take that as a pass. Let’s continue.
Step 4: can I provide a narrative?
Some people are talkers, some people are writers.
You’ll be shocked to learn I’m a writer. For me the ability to write down an idea in a coherent way is a pretty good test for the quality of an idea.
The format would be like a “pitch,” which largely replicates the previous steps — but now in written form:
- What problem are we trying to solve?
- What solutions exist? Some solutions may already out there ready made. And it’s rare that there’s just one possible solution to a problem — so what are the alternatives?
- What are the trade-offs between solutions? No solution is perfect, there’s always costs and benefits.
- Given the above, why pick this particular idea?
It happens a lot that an idea sounds great in my head, but when I force myself to write it down I discover tons of holes. And that’ll be that. Companies like Amazon have famously institutionalized this idea in their “6 page memos.”
If writing scares you. No worries. Find a rubber duck victim (an actual rubber duck may actually work).
“Hey, can I run a crazy idea by you?”
And then you start pitching. Mid-way you may run into trouble. And that will be that.
For this particular article: the narrative is the product, so I just went for it.
Step 5: build a proof of concept
Still here? Alright, we may be on to something at this stage. What is the least amount of time you can spend to show your idea actually works? This is where we may use spare time, hackathons and the like. Now we start building stuff, but with the goal to prove that the concept actually works.
Our first filter: us. Now that we see this come alive, are we still excited? Do we still believe it’s a good idea? Maybe not, and that will be that.
If we do, it’s time to bring more people in. Demo it to people live, or record a demo and share it and see what they think. Don’t forget to include the pitch, so that people understand what you’re trying to do here.
For this particular article: I’m typing these words at 10:42am as a first pass. After rushing home after the idea hit me, I have now spent about 2 hours in the first 5 steps. I think all the content is there, but it’s still in a somewhat rough state. I’ll likely need to spend another hour or two polishing, but at this stage I think it will be worth it. And to be honest, for what it is there’s also a bit of the sunken cost fallacy going on, but don’t tell anybody.
Step 6: change the world
What happened when you saw your idea come alive? Did it fall flat? That happens, a lot. That’ll be that.
Or did it blow some serious mind? Time to iterate, share more broadly, create buy-in and iterate some more. And after that, you know, change the world.